The Brief
People build what they know.
Building is an inherent representation of yourself, and there's no way to create something you don't know exists. The solutions most fundamentally aligned with you are what propel you up the steepest learning curve.
One weekend in a room that happens to be full of women.
The chance to leverage a lack of exposure.
Increase your surface area for opportunity, and therefore innovation.
Bring someone like you, or come solo. Find a team, stay and build overnight.
Meet the room, form teams of 3, pick a direction with the hardware, and build on top.
Create a solution to an industry problem that aligns with you.
Discuss, research, plan, and execute in 30 hours.
Judging will be based on novelty and creativity, feasibility within the industry, and technical excellence.